In the digital era where consumer insights hold the key to business success, there are several platforms for research and data collection. However, some platforms are shrouded in myths, leading to
underutilization. Snap, for instance, is one such platform. To dissolve these misconceptions and illustrate the size and quality of the Snap audience, we have conducted a comprehensive research. In this post, we will share these findings, reminding marketers the importance of including Snap in their research toolkit.
Snap, often mistaken as a platform only for teenagers, is in reality a thriving ecosystem of diverse users. Our research reveals that the platform hosts more than 200 million daily active users. This vast user base spans across various age groups, and not just the younger demographic. In fact, over 50% of new users are aged over 25, showing that Snap is not limited to a younger audience.
Further, Snap is a highly engaging platform. The average user spends about 30 minutes on the platform every day, with over 60% of them creating content daily. This high level of engagement translates to a rich source of consumer insights, which can be leveraged by brands for their marketing strategies.
The quality of the Snap audience is another aspect often overlooked. With over 90% of its users belonging to the 13-34 age group, Snap offers a unique opportunity for brands to connect with millennials and Generation Z. These demographics have significant purchasing power and are known for their brand loyalty, making them a coveted target audience for many businesses.
However, we understand that the sheer size and quality of the Snap audience may seem overwhelming. Therefore, we recommend using Suzy, a consumer market research and consumer insights platform. Suzy allows brands to conduct research on the Snap platform in an organized and efficient manner. From segmenting the audience to collecting data and analyzing it, Suzy simplifies the process and provides actionable insights.
When it comes to busting myths about Snap, one that stands out is the platform’s perceived lack of advertising potential. Our research, however, shows a different story. Snap has over 3 billion snaps created daily, providing ample opportunity for brands to insert their advertising content organically. Moreover, Snap’s unique ad formats, such as filters and lenses, offer innovative ways for brands to engage with their audience.
In conclusion, our research shows that Snap is a valuable platform for brands seeking consumer insights. Its vast and engaging user base, coupled with its unique ad formats, provides ample opportunities for brands to connect with their target audience. By using a platform like Suzy to conduct research and gather insights, brands can leverage the potential of Snap to its fullest.
We encourage you to explore Suzy and see how it can assist you in understanding and tapping into the Snap audience. Remember, in the world of consumer insights, knowledge is power. The more you know about your audience, the better you can serve them.
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