Digital shelf content plays a pivotal role in shaping consumer decisions. Discover the power of this tool and how you can leverage it for your brand’s success.
Introduction
In an age where digital channels are the new marketplace, the influence of digital shelf content on consumer decisions cannot be overstated. The digital shelf – the collection of information, images, ratings, reviews, and more, that shoppers encounter online – is a powerful tool for brands to connect with their consumers. It creates a distinctive brand presence, engages customers and, most importantly, drives purchasing decisions.
The Impact of Digital Shelf Content on Consumer Decisions
Digital shelf content is a crucial factor that consumers consider when making purchasing decisions. With the advent of online shopping, consumers are no longer restricted to physical aisles to find the products they need. Instead, they rely on the digital shelf to provide comprehensive information about a product, including its features, benefits, and reviews.
A recent study by Suzy, a leading consumer insights platform, revealed that 88% of consumers perform online research before making a purchase. This statistic underscores the importance of having high-quality digital shelf content that accurately depicts the product and highlights its advantages.
The Role of Visuals on the Digital Shelf
Visuals are a critical part of digital shelf content. High-resolution product images, 360-degree views, and videos allow consumers to virtually ‘touch and feel’ products. Providing multiple high-quality images and videos can significantly enhance the shopping experience and increase the likelihood of a purchase.
Moreover, visuals can convey information that words can’t. For example, a video tutorial can demonstrate the use of a product, while infographics can simplify complex product features. Thus, visuals not only engage consumers but also educate them, influencing their purchasing decisions.
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